animation // Art Direction & design // branding // content creation // photography

A Healthier Michigan is Blue Cross Blue Shield of Michigan’s healthy lifestyle platform, designed around a simple insight: people engage more with health information when it feels human, not clinical.

The platform is organized around six lifestyle pillars: Family, Food, Fitness, Community, Mind, and Prevention. We focused on warmth, clarity, and flexibility, designing a system that could live comfortably in social feeds without losing clarity or credibility.

Results: A cohesive, flexible digital experience that strengthened brand recognition and made health information more accessible and usable across multiple business units.