Art Direction & design // branding // animation // content creation
A Healthier Michigan is the healthy lifestyle blog published by Blue Cross Blue Shield of Michigan. AHealthierMichigan.org was created to help Michiganders improve their health from the inside out. The site design needed to be vibrant to reflect the positive feelings that BCBSM is looking to impart to the Michigan community around six specific interest areas.
The six specific interest areas:
Our goal was to drive traffic to the AHM website through email, organic, and paid social media. Our focus was on Instagram, Facebook, and Pinterest. We wanted to create something different that would be scroll-stopping and stand out from other health insurance companies while remaining on-trend with lifestyle consumer brands.
My responsibilities included but not limited to content creation, visual look and feel development, print, social creative, email, and custom photography.
