Art Direction // branding // photography // product styling
Riunite Wine created a series of spots in the 1970s and this campaign is a homage to those created decades earlier by Frederick Wildman & Sons, LTD. We filmed three scenes: a family picnic, date night, and friends around a bonfire to show the versatility of the product, modernize the brand and most importantly create brand awareness for a younger audience (gen x and millennials). We created a series of 15, 10, and 6-second spots for paid and organic social.
