Forget Her Not

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In honor of Galentines Day 2020, Laurel Stark Akman, Aisha Hakim, and The Fellow App teamed up to give women in Adland a chance to express gratitude to mentors, work partners, and their workplace besties. In addition to myself, seven other talented women across the nation helped launch Forget Her Not, a card-sending campaign that targeted mailboxes, inboxes, and Insta-Stories with messages of thanks and appreciation.

We generated a lot of press and a lot of support from our industry’s lady luminaries. But most importantly, we generated a lot of love: with over 1,200 people sending e-cards to the women who have helped them along the way.

Creative Directors: Aisha Hakim, Laurel Stark Akman
Copywriter: Mary Buzbee
Designers: Alexia Korte, Alyssa Lee, Emily Kurek, Erika Mackley, Jess Mendez, Lauren Meadows, Mary Buzbee, Steph Zmuda

Whatever it is, the way you tell your story online can make all the difference.

They recruited 8 female creatives via Twitter to contribute, myself included.