art direction // BRAND IDENTITY // COPYWRITING // creative STRATEGY
FilmLA needed a refreshed visual identity to unify a complex, highly visible organization whose communications had grown fragmented across channels.
LA/Industry Insider: The wizard behind the curtain that helps get things done.
Community Partner: Advocate for responsible, community-sensitive access to LA filming assets.
Shift
Definitional > Propositional
Announcement > Storytelling
Macro > Micro
This happened > We did this
We created a flexible visual identity system to unify FilmLA’s communications. The system was applied through typography, color, imagery, and graphic elements designed to scale across digital and print.
The new identity established a cohesive, modern foundation for FilmLA’s brand presence.