art direction // BRAND IDENTITY // COPYWRITING // creative STRATEGY
Lights, camera, action
We started FilmLA's journey by diving into a digital analysis and qualitative brand review. Guided by the brand strategy, we crafted a gorgeous, refreshed visual identity system, blending fresh imagery, and ownable graphic styles.
With data and observations at our disposal, we transformed them into sparkling insights statements that will guide our every move. These gems of wisdom will shape our integrated communications plan, guaranteeing FilmLA shines brighter than ever before.
LA/Industry Insider: The wizard behind the curtain that helps get things done.
Community Partner: Advocate for responsible, community-sensitive access to LA filming assets.
Shift
Definitional > Propositional
Announcement > Storytelling
Macro > Micro
This happened > We did this
Guided by the brand strategy, we crafted a gorgeous, refreshed visual identity system, blending fresh imagery, graphic styles, and a polished FilmLA logo.